Based on The Grist founder Ted Schlueter’s proven marketing approach and top-selling business book, Branding for Buyout combines the best in investment banking with the best in marketing, storytelling, and content to help companies in the pre-exit phase unlock untapped value and get the absolute maximum at their exit.

The updated 2023 edition of Branding for Buyout features a new foreword, "Re-inventing the sell-side process for entrepreneurs," written by Eric Coonrod, a 20-year veteran of the banking industry. The foreword uses a rich collection of results-proven case studies from business-to-business, business-to-consumer, and academic resources to teach dynamic lessons in brand strategy, development, re-branding, market awareness, and deal psychology. The Branding for Buyout method has been successfully leveraged in exits over the past few years, including snack brand PopCorners (acquired by PepsiCo) and cloud management platform Embotics (acquired by Swedish software company Snow).