Integral Capital Advisors Advises Expectful in its Acquisition by Babylist

Integral Capital Advisors, a boutique investment bank serving the lower middle market, today announced it acted as the exclusive financial advisor to Expectful, a health and wellness app and media site, in its acquisition by Babylist, the leading vertical marketplace and commerce destination for all things baby.

Expectful, founded by Mark Krassner-Wave and late-stage co-founder Nathalie Walton, offers content to support mothers during fertility, pregnancy, and early motherhood, covering each stage of the pregnancy journey. Expectful offers a collection of research-backed services that empower mothers during one of the most exciting and challenging times of their lives.     

Babylist is the leading baby registry connecting new parents and their community of family and friends who help plan, prepare, and shop for a child’s arrival. Babylist generates hundreds of millions of dollars in revenue annually, and its media business reaches 7.5 million unique visitors each month. With the acquisition, Expectful will expand the company’s industry leading content with a focus on mental health and wellness.“Now more than ever, women deserve a holistic health and mindfulness resource to cope with the stress of pregnancy,” said Nathalie Walton, Expectful co-founder and CEO. “Joining Babylist will broaden our reach and help millions of additional mothers experience healthier and happier pregnancy journeys.”

“It has been a pleasure to work with the Expectful team on the process of finding a strategic investor,” added Eric Coonrod, Managing Partner at Integral. “Having a strong partner like Babylist, who aligns with its mission, will further enhance Expectful’s ability to support mothers overall.”

Integral’s cross-sector expertise in both health & wellness and healthcare services led to an excellent outcome for Expectful.