Eric Coonrod of Integral Capital Advisors and Ted Schlueter of The Grist Featured on the Intentional Growth Podcast

What happens if the current company financials are not the primary reason behind the buyer’s purpose of the deal?

Every entrepreneur and business owner can tell one heck of a story–about the history and future potential of the company. And when it comes to a strategic buyer, we’ve barely ever met an owner who doesn’t know why a strategic buyer would buy their company and what they should do with it. Too often, during the sale to a third party, this story is left to “finance people” to show the numbers and explain the story.

On today’s show we have Ted Schlueter and Eric Coonrod who have partnered up to solve this issue. They help companies maximize value to a third party buyer through “Branding for Buyout.” Ted helps companies market themselves by increasing the perceived value to a buyer through strategic branding with the target buyers in mind. Eric is an investment banker who focuses on the transactional value and deal structure side of a deal.

We discuss how the story of a company can increase the purchase price of a business (branding), why past marketing data is a huge metric that buyers will look at when acquiring a company, and how successful (pilot) market penetration campaigns can open up opportunities to a buyer and increase desirability and the multiple of your business. Overall, this episode really clarifies how marketing and deal structures fit hand in hand and put more money in your pocket.

// LISTEN TO THE FULL INTERVIEW: https://lnkd.in/gniZ-yMk